Your website should be working as hard as you are
You're getting traffic. People are finding you. But somewhere between landing on your site and taking the action you need them to take, they drop off.
It's rarely one big thing. It's a dozen small ones. Vague copy, buried navigation, competing calls to action, forms that ask for too much, mobile layouts that break, pricing that’s ambiguous. None of these are dramatic on their own, but together they turn people away before they’re fully through the door.
That's where I come in. I'll dig into your four most important pages and tell you exactly where people are getting stuck
Is your site easy to navigate or are people getting lost?
Does your copy connect with visitors or just sound like everyone else?
Are you guiding people toward action or confusing them?
Is your homepage clear about what you do, or do people have to guess?
Does your site look good when people are browsing on mobile?
And at the end of the audit, you’ll receive…
Expert walkthrough
I'll go through your site the way a first-time visitor would, clicking, scrolling, and looking for the things that make people stay or leave. This isn't a surface-level scan. I'll test every key pathway and note exactly where momentum builds, stalls, or breaks.
In-depth report
You'll get a detailed breakdown of everything I found, with annotated screenshots so you can see the issues in context. Every recommendation includes the reasoning behind it, so you understand why it matters and how it's affecting your visitors.
Strategic roadmap
Finally, you’ll get a clear action plan that separates the quick wins from the bigger projects. You'll know what to tackle first, what can wait, and how to roll out changes without disrupting what's already working.
Book your site audit
Book your site audit
Book your Impact Optimiser Audit For free
Ready to see what everyone else sees?
You know something's off. You've read this far, which means you're ready to stop guessing and start knowing. I'll help you understand exactly where the disconnect happens — between what you offer and what visitors understand, between their interest and their action. Plus, if you decide to book a project with me to help fix these issues, the cost will come off your total.
Have a question? I have answers
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The audit is £95 (approximately $125 USD). If you choose to work with me on implementing any of the recommendations afterward, the entire audit fee gets credited toward your project total.
I'll reach out within 2 business days of receiving your form to discuss your specific needs and arrange payment.
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I'll review your homepage plus three additional pages of your choice. I'll examine how your site structure guides visitors, whether your messaging connects with them, how smoothly they can move through your pages, what catches their attention first, and how everything works on mobile. This is all about understanding the real user experience, not diving into technical data or performance metrics.
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You'll receive:
A detailed analysis document with screenshots and specific examples from your site that breaks down every issue I discovered.
A prioritised action plan that separates the quick wins you can handle immediately from the strategic changes that need more planning. I'll be clear about which is which, so you know exactly where to focus your efforts first.
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I aim to complete all audits within 5 business days following payment and completion of your questionnaire. If you need yours sooner for any reason, just give me a heads up and I'll work to accommodate your timeline.
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The audit works for any platform since I'm focusing on user experience, messaging, and conversion. The fundamentals that matter everywhere.
If you want to move forward with implementation, I can advise on changes for any platform, though I only handle direct implementation and new site builds on Squarespace.
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Many sites have similar issues: unclear messaging that doesn't quickly explain what you do, call-to-action buttons that don't stand out, confusing navigation, and mobile experiences that feel clunky. The good news is these are usually straightforward fixes once you spot them.
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This audit works best if you have a website that's getting visitors but not converting them into customers or leads. You know something's not working but can't pinpoint what. If you're getting decent traffic but poor results, or if you've been putting off website improvements because you're not sure where to start, this will give you the clarity and direction you need. It's not right if your main issue is getting traffic to your site.
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No, this audit doesn't focus on SEO or search engine rankings. I'm looking at what happens after people land on your site, such as whether they understand what you offer, can navigate easily, and feel motivated to take action.
While many things that help humans also help search engines, this is specifically about converting the visitors you already have. -
Many clients use the audit as a roadmap for our work together. Some fixes you'll be able to handle yourself. For bigger strategic changes, I'm here to help.
If you decide to move forward with implementation, the full audit fee gets credited toward your project cost.
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I'll reach out within 2 business days to discuss your project in more detail. We'll go through a brief questionnaire about your specific frustrations, target audience, and any areas you want me to focus on. This helps me tailor the audit to what matters most for your business. I'll also handle payment details during our conversation so we can get your audit scheduled.